With a combined experience of over 20 years, we have worked with products and people in the B2B and B2C space, with companies across various sectors, including FinTech, SaaS, identity verification, healthcare, non-profit, mobility, shared economy, human resources, and legal.

Some of the names we have worked with: Pipedrive, Veriff, Wolt, Investly.

About us

Maria Lasprilla

LinkedIn↗

I believe there is no tool, framework, or single person that can magically make a product successful. The secret ingredient is clear shared goals and the cohesive dynamic between all parties involved, their belief learn, and build on each other’s strengths. That is the hardest but most impactful thing to achieve.

For the past 12 years, I have worked in product at early-stage startups where I was the only product person and at growth startups through acquisition as Head of Product or product lead. My experience spans mainly across the B2B space with SMBs being the main target customers. Key companies I have worked at include Pipedrive and Wolt.


Kalev Rundu

LinkedIn↗

Having a degree in creative industries and 10+ years of experience working on digital products I believe in taking creative approaches to product solving and Kidlin’s law: If you can write down the problem clearly, it is half solved. Best outcomes emerge from the sum of team collaboration and cooperative communication. 

Most recently I served as a Product Lead at Salu, an online medical consultation company, contributing to strategic initiatives for growth and scaling. Prior to this, I held roles as a Senior Product Manager at Veriff, focusing on online identity protection, and at Pipedrive, specializing in sales management tooling for SMBs. 


How we can help

  • Uncover

    your customers' real needs

  • Validate

    your solution ideas
       

  • Test

    your market hypotheses

  • Unlock

    your product team's potential

  • Address

    your specific challenge

How we work

Whether you have a clear deliverable in mind or you are not exactly sure where to start from, having an introductory meeting is always a good idea.
  • 1

    Meet & Greet

    We meet to understand your needs or challenges, and our potential to help you.

  • 2

    Proposal

    We prepare a proposal with a high level plan, including scope, timeline, and first steps.

  • 3

    Kick-off

    We formalize the proposal in an agreement and get to work.